Real Estate

Critics of platform urbanism almost invariably refer to digital platforms, thus to the urbanisation of platforms so understood. As the media scholar Jathan Sadowski[13] recently put it,[14] taking stock of the emerging field of study, platform urbanism 'is centered around the growing presence and power of digital platforms in cities'. But what if there are other aspects to the unprecedented momentum around platforms? In this short reflection, I want to think about the usefulness of staying with the metaphor to reveal a set of contemporary imaginaries around platforms. This is certainly not because I wish to advocate platform capitalism, but rather to suggest that we should be more careful with using 'platform' as a dead metaphor ('platforms such as Uber...'), so as, instead of contributing to its literalisation, to 'denaturalise' the metaphor by taking it seriously.

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